User-generated content from a woman who's actually lived the life she's talking about. New to UGC. Not new to knowing what works.
About Me
I'm Shay — a Gen X woman who spent her twenties and thirties being the person friends called before buying anything: the skincare, the handbag, the "does this actually work" text at 11pm. Turns out that instinct has a name now. It's UGC.
I'm new to this industry, not new to living in it. Two decades of real purchases, real routines, and real opinions are the portfolio most creators are still trying to fake. I bring the discipline of someone who's built things before, and the curiosity of someone starting fresh.
Why UGC?
People trust people. A polished ad campaign tells you a product is good. A real person, filming in real lighting, showing how she actually uses it — that tells you it's true. Brands aren't chasing perfection anymore. They're chasing proof.
Audiences scroll past studio ads without blinking. They stop for content that looks like it came from a friend's phone, not a boardroom.
Platforms are built to reward native, unpolished content. UGC isn't the workaround to the algorithm — it's what the algorithm was designed for.
Every brand has a marketing team. Very few have a Gen X woman's honest, lived-in perspective — the one her audience already trusts.
Content Categories
A working creator needs range. Here's where I'm building content right now — and where I'm headed next.
Skincare and beauty products shown the way a real routine actually looks — texture, application, and whether it delivers.
Fashion and accessory content built around what a woman actually reaches for — quality pieces, styled simply.
Behind-the-scenes of building a creator business later in life — the setup, the systems, the money conversations.
Content in progress. If your brand is in this space, I'd love to build this category together — inquire below.
Strategies
No guesswork, no wasted revisions. Every piece follows the same process — because consistency is what makes a creator easy to work with twice.
Services
Every package is built around one thing: content that looks like it came from a real customer, because it did.
Contact
Currently accepting new brand partnerships in beauty, lifestyle, and finance content. Based in Houston, TX — working with brands everywhere.
Last Page
Whether you're a brand, a fellow creator, or just curious how a Gen X woman ended up here — I'm glad you stayed for the whole issue. Let's make something real.